There’s no way two ways about it – if you want your company’s website to get noticed, you’ll need to curry favor with search engines. Long gone are the days of the Yellow Pages and word-of-mouth referrals. When it comes to products and services, modern-day consumers invariably place their trust in Google, Bing and other popular search engines, hence the growing prominence of search engine optimization (SEO). The higher your company’s website ranks in Google, the more web traffic you’ll attract. In many respects, search engine rankings are complex popularity polls. To wit, sites that are frequently linked to tend to be ranked higher than sites that aren’t. With that in mind, it’s in your company’s best interest to develop a viable link building strategy.
Stay Active on Social Media
Although Facebook shares and retweets on Twitter can direct scores of prospective customers to your website, social media links don’t factor into Google’s algorithms. Of course, that isn’t to say you should skimp on the social media links. You’d be surprised at how many shared and retweeted links wind up on high-profile blogs and prominent consumer websites. So in addition to increasing web traffic in the short term, social media links can gradually lead to improved search engine rankings. Even if your Google ranking remains relatively low, you should continue posting links across the social media landscape.
Share Testimonials on Popular Sites
If a company with whom your business frequently partners has a high-traffic website, you may be able to use this to your advantage. If the site features a “Testimonials” page, compose a glowing review for the business in question and include a link to your company’s website in the author bio. Clients who are pleased with the services rendered by your partner are likely to visit your site to see what your company has to offer. Success rates will vary with this venture, and the number of new visitors you’ll attract is largely dependent upon how much traffic a site’s “Testimonials” page typically receives. Still, if the site is popular enough, you should see a moderate-to-high uptick in new traffic.
Create a Business Profile on Popular Consumer Websites
If the vast majority of your clientele is local, it pays to reach out to consumers within your city or township. You can do this by creating profiles for your company on popular local business-oriented websites. Maintaining profiles on sites like Angie’s List, Yelp and Craig’s List is practically guaranteed to send a slew of local web traffic your way. Even if you’re based in a relatively small community, there’s a good chance many prospective customers are unaware of your company’s existence.
A solid link-building strategy can lead to a sizable increase in web traffic and a subsequent uptick in business. According to Forbes’ Neil Patel, link building is among the most effective ways to improve a site’s ranking. Winning favor with popular search engines isn’t nearly as arduous an undertaking as it seems. If you’re ready to boost your site’s Google ranking and reap all the rewards popularity entails, set to work building links.