In the quest to turn first-time visitors into regular customers, first impressions are incredibly important. In light of the staggering amount of media the average American consumes on a daily basis, a website they’re visiting for the first time has a very limited window in which to capture their attention. As such, it behooves businesses to make their websites stand out – to make them memorable. A site that’s able to ingrain itself in the minds of first-time visitors is highly conducive to repeat visits and sizable traffic increases. Taking the following measures will prove helpful in making your company’s website more memorable.
Create a Truly Unique Logo
Many of the world’s most iconic brands are instantly recognizable through their respective logos. For example, even if you’re not a fan of Apple’s products, chances are you can instantly identify something that comes from said company. Bear this in mind when setting out to create a logo for your business. If you’re not confident in your ability to craft a memorable logo, enlist the aid of an experienced graphic designer. Taking your input into account, this person will create a sleek, instantly recognizable logo that leaves a lasting impression. Once the perfect logo has been finalized, take care to prominently feature it on every page of your website.
Don’t Overload the Site with Imagery
In recent years, many popular websites have adopted the “less is more” approach when it comes to images. When deceptively user-friendly site creation tools first rose to prominence, many first-time designers overloaded their sites with images, many of which were superfluous and clashed with the overall aesthetic. Not only were these sites unpleasant to look at, they were cumbersome to navigate and gave off an air of unprofessionalism. That being the case, it’s in your best interest to be very selective when it comes to website imagery. In addition to being relevant to your business, each image you select should fit in with your site’s color scheme and overarching design theme.
Utilize Universally-Accessible Fonts
When deciding which fonts to incorporate into your website, take universal accessibility into account. Just because a particular font looks good when viewed on certain devices and browsers doesn’t mean the results will be the same across the board. Working in tandem, with a seasoned web designer; select fonts that are comfortably compatible with an expansive range of browsers and devices. Temperamental fonts result to slow load times and unreadable content – which, in turn, lead to disinterested first-time visitors.
When it comes to websites, people are fickle. And why shouldn’t they be? With countless sites vying for people’s attention, it makes perfect sense that Internet users have become more selective than ever. As Website Magazine reports, the overwhelming majority of first-time visitors will leave your site within 10 to 20 seconds unless something impressive catches their eye. In order for your company’s website to shine amidst so much competition, it needs to feature an assortment of truly memorable elements. Unique logos, relevant imagery and universally-accessible fonts can prove useful in helping your site stand out in the minds of discerning first-time visitors.
A lot of webmasters today make the tragic mistake of building their websites without taking into account how search engines like Google and Bing might treat their finished product. They would end up with great-looking websites that can’t seem to attract even a trickle of traffic from the major search engines. With that said, it is of utmost importance that you always keep search engine optimization (SEO) in mind the moment you start developing a new website. It’s no secret that the prime mover of online traffic today is Google. This is because it’s the portal to all the information that the internet contains. Needless to say, if you want to have a successful website, then you should include Google in the development process.
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Start With a Platform That Is Search Engine Friendly
Whether you are creating a website on your own or you are hiring someone to do it, the first order of business should be on choosing a platform that has the good graces of Google. For instance, if you are going to start a blog, you should make use of the platform by WordPress because it’s been proven time and time again to rank really well in search results. The same can be said about other types of online properties like forums, web stores, and social sites. In a nutshell, always choose the platform that has a good track record in relation to Google.
Perform Extensive Keyword Research
It’s baffling why a lot of people still take for granted this part of the website development process. They either do it sloppily or they ignore it altogether. But if I were you, I would spend a lot of my time trying to find the words and phrases that best describe what my website is and the products or services that it may offer. This can be very time-consuming but it’s not too difficult to do. In fact, there are several keyword research tools out there that are free to use. There’s absolutely no reason why you shouldn’t grab the chance to take advantage of what they can do.
Develop a Content Marketing Plan
Content is king. That is a rather old adage that still applies today. The main reason why people go online is to look for content whether it’s in the form of articles, images or videos. As a website owner and marketer, it’s your job to provide this content. Your success would depend on how your content stacks up against other content creators out there. That being said, you need to come up with material that will either equal or surpass what others are offering. In creating your content marketing plan, you need to take into account your target audience. You should also identify the mediums upon which you are going to deliver your content to your target audience. If you get these two things right, you have nowhere to go but up. Once you find an effective strategy, give it your best effort to scale it up.
These are the three main techniques in website development that is focused on search engine optimization. Thousands of webmasters use these to make a killing online. If they can, then you can as well.