In the quest to turn first-time visitors into regular customers, first impressions are incredibly important. In light of the staggering amount of media the average American consumes on a daily basis, a website they’re visiting for the first time has a very limited window in which to capture their attention. As such, it behooves businesses to make their websites stand out – to make them memorable. A site that’s able to ingrain itself in the minds of first-time visitors is highly conducive to repeat visits and sizable traffic increases. Taking the following measures will prove helpful in making your company’s website more memorable.
Create a Truly Unique Logo
Many of the world’s most iconic brands are instantly recognizable through their respective logos. For example, even if you’re not a fan of Apple’s products, chances are you can instantly identify something that comes from said company. Bear this in mind when setting out to create a logo for your business. If you’re not confident in your ability to craft a memorable logo, enlist the aid of an experienced graphic designer. Taking your input into account, this person will create a sleek, instantly recognizable logo that leaves a lasting impression. Once the perfect logo has been finalized, take care to prominently feature it on every page of your website.
Don’t Overload the Site with Imagery
In recent years, many popular websites have adopted the “less is more” approach when it comes to images. When deceptively user-friendly site creation tools first rose to prominence, many first-time designers overloaded their sites with images, many of which were superfluous and clashed with the overall aesthetic. Not only were these sites unpleasant to look at, they were cumbersome to navigate and gave off an air of unprofessionalism. That being the case, it’s in your best interest to be very selective when it comes to website imagery. In addition to being relevant to your business, each image you select should fit in with your site’s color scheme and overarching design theme.
Utilize Universally-Accessible Fonts
When deciding which fonts to incorporate into your website, take universal accessibility into account. Just because a particular font looks good when viewed on certain devices and browsers doesn’t mean the results will be the same across the board. Working in tandem, with a seasoned web designer; select fonts that are comfortably compatible with an expansive range of browsers and devices. Temperamental fonts result to slow load times and unreadable content – which, in turn, lead to disinterested first-time visitors.
When it comes to websites, people are fickle. And why shouldn’t they be? With countless sites vying for people’s attention, it makes perfect sense that Internet users have become more selective than ever. As Website Magazine reports, the overwhelming majority of first-time visitors will leave your site within 10 to 20 seconds unless something impressive catches their eye. In order for your company’s website to shine amidst so much competition, it needs to feature an assortment of truly memorable elements. Unique logos, relevant imagery and universally-accessible fonts can prove useful in helping your site stand out in the minds of discerning first-time visitors.