If it’s been more than three years since its last redesign, it’s high time your company’s website underwent an overhaul. Even if you’re relatively pleased with the site in its current form, it’s recommended that you change things up every few years. This prevents your site from getting stale, keeps regular patrons interested and drums up enthusiasm from prospective customers. In the quest to make your site stand out, an experienced web designer can be your most valuable ally. This person holds the key to unlocking your website’s true potential and capturing the interest of first-time visitors. When searching for the right person for the job, take the following factors into consideration.
Someone with an Impressive Portfolio
When it comes to a visual medium like web design, a professional’s work should speak for itself. Even if your initial meeting with a prospective designer doesn’t go as well as you’d hoped, have a look at her portfolio before coming to a decision. Fortunately, most professional web designers have bodies of work that are easy to access. Many of their websites feature screenshots of past jobs, as well as links to sites they created for other clients.
Someone Who Takes Your Input into Account
When you hire someone to overhaul your company’s website, the subsequent redesign should be a collaborative effort. Unless you have a strong background in web design, hiring a sycophantic “yes” man or woman is generally ill-advised. Demanding that a site be built according to your exact specifications – with no input from the designer herself – isn’t likely to bear favorable results. Conversely, a web designer who refuses to take any of your input into account may not be the best fit for the job. Any web designer you hire should be open to working collaboratively with your team – and vice versa. Throughout the design process, you’ll both be able to point out potential shortcomings and areas for improvement on each other’s ends, resulting in a site with which everyone is pleased.
Someone Who’s Well-Versed in Mobile Optimization
These days, a website’s mobile device functionality is arguably more important that its ability to run smoothly on traditional computers. With this in mind, limit your choices to designers who have extensive experience in mobile optimization. Even if someone creates a visually-appealing, user-friendly site for your company, it’s essentially worthless if it can’t comfortably be accessed on smart phones, tablets and other mobile devices.
No matter what industry you’re in, it practically goes without saying that all of your competitors have functional websites. As Entrepreneur’s Tim W. Knox puts it, “It’s better to have no website at all than to have one that makes your business look bad.” That being the case, it’s imperative that you take steps to make your company’s site stand out. Simply having a website has long been considered old hat; what matters is how well that site is able to captivate prospective customers. With so much of your company’s success riding on its website, it’s in your best interest to bring a seasoned web designer into the fold.