Whenever companies set search engine marketing (SEM) strategies into motion, their foremost concern is eliciting attention from Google. As Expanded Ramblings reports, Google has an 89 percent share of the United States’ mobile organic search market and a 63.8 percent share of the country’s desktop organic search market. In other words, if you’re going to target a specific search engine, it should absolutely be Google. When making an effort to get your company’s website noticed by the world’s most popular search engine, the following strategies are sure to produce favorable results.
Offer Incentives to Link Sharers
Having a solid assortment of links to your company’s site floating around the web is a great way to grab Google’s attention. With this in mind, encourage any visitors who like what they see to share links to your site on their personal blogs or websites. (You should also encourage them to share links on their respective social media accounts, although this won’t necessarily boost your search engine ranking.) In order to provide link-sharers with a little incentive, consider offering them digital coupons or special discounts on services. As reported by Digital Current, many companies already have large networks of influencers at their disposal – they simply don’t realize it.
Engage in a PPC Arrangement with Google
There’s nothing wrong with trying to boost your site’s Google ranking organically. Not only are organic efforts incredibly cost-effective, they can have substantial long-term payoffs. However, if you’re hoping to see immediate results, you’re plumb out of luck. On average, it takes new companies between six months and one year to see a noticeable increase in their Google ranking. Thus, in addition to your organic SEM efforts, it pays to engage in a pay-per-click (PPC) arrangement with Google in your website’s early days. Per this arrangement, Google will display ads for your website at the very top and right-hand-side of its organic search listings. Each time someone clicks on your ad, you’ll be charged a previously agreed-upon sum. Fledgling companies whose marketing budgets aren’t particularly robust should be aware that this can prove very expensive, particularly if you have a large number of local competitors.
Register Your Company in Online Directories
Registering your company in online business directories is a great way to get some love from Google. There are thousands of business directories floating around the web, and the more you register with, the greater your chances are of being noticed by the world’s most popular search engine. Naturally, you’ll want to start with Google’s directory, but take care to branch out and register your company with Bing and Yahoo!’s directories, too. Furthermore, directories like SuperPages and YellowPages.com should not be ignored, as Google uses directories like these to confirm the existence of companies.
Given Google’s unrivaled popularity – both in the U.S. and abroad – it’s no wonder this iconic search engine heavily factors into so many companies’ SEM endeavors. If you’re interested in drumming up a sizable amount of new traffic and reaching out to a wider audience, there’s no substitute for a Google-focused search engine marketing campaign. The results may not be instantaneous, but the rewards will be long-term.