A lot of webmasters today make the tragic mistake of building their websites without taking into account how search engines like Google and Bing might treat their finished product. They would end up with great-looking websites that can’t seem to attract even a trickle of traffic from the major search engines. With that said, it is of utmost importance that you always keep search engine optimization (SEO) in mind the moment you start developing a new website. It’s no secret that the prime mover of online traffic today is Google. This is because it’s the portal to all the information that the internet contains. Needless to say, if you want to have a successful website, then you should include Google in the development process.
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Start With a Platform That Is Search Engine Friendly
Whether you are creating a website on your own or you are hiring someone to do it, the first order of business should be on choosing a platform that has the good graces of Google. For instance, if you are going to start a blog, you should make use of the platform by WordPress because it’s been proven time and time again to rank really well in search results. The same can be said about other types of online properties like forums, web stores, and social sites. In a nutshell, always choose the platform that has a good track record in relation to Google.
Perform Extensive Keyword Research
It’s baffling why a lot of people still take for granted this part of the website development process. They either do it sloppily or they ignore it altogether. But if I were you, I would spend a lot of my time trying to find the words and phrases that best describe what my website is and the products or services that it may offer. This can be very time-consuming but it’s not too difficult to do. In fact, there are several keyword research tools out there that are free to use. There’s absolutely no reason why you shouldn’t grab the chance to take advantage of what they can do.
Develop a Content Marketing Plan
Content is king. That is a rather old adage that still applies today. The main reason why people go online is to look for content whether it’s in the form of articles, images or videos. As a website owner and marketer, it’s your job to provide this content. Your success would depend on how your content stacks up against other content creators out there. That being said, you need to come up with material that will either equal or surpass what others are offering. In creating your content marketing plan, you need to take into account your target audience. You should also identify the mediums upon which you are going to deliver your content to your target audience. If you get these two things right, you have nowhere to go but up. Once you find an effective strategy, give it your best effort to scale it up.
These are the three main techniques in website development that is focused on search engine optimization. Thousands of webmasters use these to make a killing online. If they can, then you can as well.